Whoda Thunk It
So I was cleaning out my purse today and I came across an insert from a box of cigerettes. It said "learn more about the fashion designer behind this pack design." Well I had to turn the page and who did I see.... San-friggin-tino Rice. He didn't win project runway season 2 but he stole our hearts with scenes like these
According to Santino " I enjoy creating music, illustrations, photography, playing with graphics. That sense of excitement and stimulation is what drew me to working with Camel to design this pack." Wow Sanitino that sounds a little to sensical to have come out of your mouth.
FYI while searching for some images to included in the post I came across many angry articles aimed at Camel for there clever marketing of this product. Here are some of my favorite mock-ups.